Services
What we do, and how we get paid for it.
Our work covers the whole path from a search query to a confirmed conversion. We take the media risk, and we are paid only when a campaign produces the result that was agreed upon.
Our services
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Paid search campaigns
Search advertising is the core of what we do. We look for queries that show real intent to buy, and build campaigns on Google Ads that answer them accurately. All campaigns run in our own Google Ads accounts; we never ask for access to an advertiser’s account.
- Keyword and search-term research, including negative keyword lists
- Account structure, ad copy and ad extensions
- Bid and budget management, reviewed regularly
- Conversion tracking tested from click to confirmed action
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Affiliate program promotion
We join affiliate programs directly or through affiliate networks and promote the advertiser’s offers within the rules of the program.
- Offer review before launch: terms, landing page, policy fit
- Respect for paid search policies, trademarks and approved wording
- Tracking through network links, postbacks or pixels
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Traffic partnerships
We work with publishers, newsletter owners and app developers who want to show relevant offers to their audience and be paid for the results.
- Offers matched to the audience, not pushed in bulk
- Payout model and validation rules agreed upon in writing first
- A test period before volume is increased
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Reporting and optimization
Campaign data and partner payout data are combined in our internal platform, so that every decision is made against the real return of a campaign.
- Cost, click and conversion reporting in one view
- Reconciliation of ad spend against confirmed payouts
- Alerts for budget pacing and ad disapprovals
Commercial models
The result is the unit of payment.
We are flexible about the model, as long as both sides can measure the payable action reliably.
- CPA / CPS
- A fixed amount, or a percentage of the order value, for each confirmed sale.
- CPL
- A fixed amount for each lead that meets the qualification criteria set by the advertiser.
- CPI
- A fixed amount for each app install attributed to our campaigns.
- Revenue share
- A share of the revenue from customers we refer, for an agreed period.
Who we work with
Three kinds of partner.
Advertisers
Brands with an affiliate program, or a direct results-based agreement, that want new customers from search.
Affiliate networks
Networks that connect us with advertisers, handle tracking and validate conversions.
Publishers
Owners of sites, newsletters and apps with a genuine audience and clearly labeled placements.
Where we draw the line
What we will not do.
- Bid on an advertiser’s brand terms, or use its trademarks, without permission.
- Write ads that promise prices, discounts or outcomes the advertiser does not offer.
- Buy or accept bot, incentivized or otherwise artificial traffic.
- Promote products or claims that ad platform policies prohibit.
- Let anyone outside the business use our tools or our Google Ads API credentials.
Have a program we should look at?
Send a link to the offer and its terms. We will tell you whether we think we can make it work.